ROCKSTAR FOCUS

Get ready to level up with Rockstar's newest line of Focus fueling energy drinks. This isn't your average energy boost – we've taken it a step further. Say goodbye to those one-dimensional caffeine bombs and say hello to a whole new experience that's all about enhancing the things we love. Whether you're an early riser, a meditation guru, or just have exceptional taste; We wanted to bring your world into focus.​​​​​​​

Client: Pepsico

Marketing Lead: Fabiola Torres

Design Director: Sean Huls

Sr. Design Manager: Adam Wells

Design Manager: Mo Newman

Agency: Scholar