ROCKSTAR FOCUS

Combining innovative ingredients, like Lion’s Mane, and the power of caffeine, our zero-sugar, calorie-free drink gives consumers functional energy and the mental boost they need to tackle the day.

Designed and led the brand with 7 new flavors. Branding, packaging, print, digital and launch events with one featuring Drew Afualo!

Client: Pepsico
Art Direction: Mo Newman
Design: Mo Newman
Photo / Video: Scholar Studio