Rockstar x Starfield

Rockstar released special cans featuring Starfield branding, promoting sweepstakes and codes for in-game rewards and other prizes. Along with the design of the cans, unique kits were created to help with the launch of limited edition release.  

Client: Pepsico
Art Direction: Adam Wells, Mo Newman
Design: Mo Newman, Eli Roe
Photography: Aron Snyder