As Creative Director at ColourPop, I led the launch of Cloud Whip Lip Liner, shaping the look and feel across storytelling, packaging, digital, and social. From defining the visual identity to translating it across every consumer touchpoint, we built a cohesive world that brought the product’s playful, cloud-like concept to life.

Creative Director: Mo Newman

Art Director: Ana Huachillo

Senior Designers: Reena Kim + Jasmine Imun