ROSEY

Thrive Market knows your home is your happy place—even when life gets messy. Our goal was to create a home cleaning brand that embodies that sentiment. Meet Rosey.

Rosey’s design system leads with scent cues that highlight high-quality, planet-friendly ingredients. Hand-crafted illustrations and a soft serif typeface establish an approachable visual language that pops on digital shelves.

We developed a scent-forward, customer-focused architecture. Insights from Thrive Market members informed visual cues, front-of-pack call-outs, and the overall brand language, ensuring the design resonates with eco-conscious shoppers.

Client: Thrive Market

Art Direction: Savannah McAnally

Packaging Design: Mo Newman / Anat Erez Fellner / Kelli O’Hara

Social / Digital: Mo Newman

Photography: Elisha Knight / Matthew Shulert