ROSEY

Thrive Market knows your home is your happy place—even when life gets messy. Our goal was to create a home cleaning brand that embodies that sentiment. Meet Rosey.

Rosey’s design system leads with scent cues that highlight high-quality, planet-friendly ingredients. Hand-crafted illustrations and a soft serif typeface establish an approachable visual language that pops on digital shelves.

We developed a scent-forward, customer-focused architecture. Insights from Thrive Market members informed visual cues, front-of-pack call-outs, and the overall brand language, ensuring the design resonates with eco-conscious shoppers.

Client: Thrive Market

Role: Brand Design / Packaging / Photo Styling / Social & Digital