Ice Cream for Adults

Kicking off during ABC’s ‘The Bachelor,’ Halo Top rolls out its first national television campaign highlighting why adults (and not kids) deserve its delicious ice cream, featuring a cameo from reality TV star, Nick Viall. In the four 30-second ‘Ice Cream for Adults’ spots, a seemingly ordinary ice cream truck attracts a variety of young kids eager to enjoy some ice cream. To their surprise, they’re greeted by Halo Top’s quick-witted ice cream man, who imparts some (unsolicited) cynical life lessons and explains why adults deserve Halo Top more than they do.

Client: Halo Top

Art Direction: Samantha Garchik

Design: Matty Cadiz / Mo Newman / Cara Gafner

Video: 72andSunny

WINNER!
Cannes Lions - Bronze | Issued by Adweek's #7 Ad of the year - Bronze

Television Short Form - Campaign | Issued by The One Show