OLLIE

All dog food brands care about dog health. But none go as far as they can in treating dogs as the unique individuals they are — with specific tastes, lifestyles and needs. Ollie is the only brand that loves and cares for your dog as individually as you do.

Moving from a whimsical look to a modern, bold, and clean aesthetic with vibrant, ingredient-inspired colors (sweet potato, blueberry, etc.) and photography, featuring a clever hidden "scoop" in the new sans-serif logo, all while emphasizing its tech-driven personalization, human-grade ingredients, and deep bond with pet parents. 

Client: Ollie
Art Direction: Paige Dunn
Design: Mo Newman
Photography: Strand Studio