ROCKSTAR FOCUS

Combining innovative ingredients, like Lion’s Mane, and the power of caffeine, our zero-sugar, calorie-free drink gives consumers functional energy and the mental boost they need to tackle the day. Designed and led the launch of 7 new flavors.

Client: Pepsico
Art Direction: Mo Newman
Design: Mo Newman, Eli Roe
Styling/Photo: Molly Ketterer, Aron Snyder