Parade Technicolor

We all know that clothes are an easy way to express yourself, but what about the things that go underneath them? Parade's latest "Technicolor" underwear collection is all about self-expression and adding some color to your underwear drawer.

Led the creative and brand direction for Parade’s first Pride campaign that donated over 1,000 pairs of underwear to 5 LGBTQ+ centers nationwide. Oversaw campaign creative, casting, social media strategy, out of home advertising, influencer and community gifting, and graphic design direction.

Client: Parade

Role: Brand Design / Packaging / Photo Styling / Social & Digital