BILLIE

Billie launched as a razor brand with a razor-sharp mission to fight the “pink tax” and rethink shaving for womankind. Unapologetic and pro-choice, it features real body hair, celebrates women’s autonomy, and turns everyday grooming into a statement of empowerment. With clever design, inclusivity, and bold campaigns, Billie built fierce Gen Z loyalty and became a cultural icon in personal care.

Client: Billie

Role: Brand Design / Illustration / Packaging / Social & Digital